Our consumer, business, donor, and specialty databases give our agency clients the tools and intelligence they need to achieve exceptional results for their customers and for themselves. Here are some of the ways it can be used to differentiate your business:
By having access to an always-on source of consumer insights, agencies can demonstrate their knowledge of a prospect’s unique industry positioning and audiences while providing a glimpse into the actionable new insights they will get once the relationship is formalized.
By 2021, marketers expect to spend an average of 22% of their marketing budgets on data and analytics. For the average enterprise with 500+ employees, this equates to a $5 million increase in data and analytics budget in just four years. Agencies need to offer advanced data and analytics services – through a team of their own or a partner – to claim a slice of this growing pie.
Anyone can build personas as long as they have a customer file, but it’s the addition of third-party data that really helps brands get into the mindset of their various audiences. Agencies can differentiate themselves by bringing this type of data to the table for their clients to ensure personas include the most recent business and consumer attributes available.
Data is a vital resource for agencies looking to meet and exceed their clients’ performance goals. Agencies can help their clients achieve the best results by employing Data Axle’s industry-leading consumer and business data to do everything from improving planning and targeting to getting better onboarding rates, and even enabling identity resolution to power cross-channel marketing programs.
Today’s agencies are expected to bring deep data expertise to the table when partnering with brand clients. Being able to scale an agency’s internal capabilities up as needed to meet new client demands presents a continual challenge. To tackle it, agencies white-label data services such as data processing, data management consulting, and data sciences which helps them improve their clients’ ability to understand their own data.