Optimize your retention program with the right services

Our data, in the right hands, can give you an in-depth understanding of your audience and help you design products, features, and programs that meet their needs to give you a competitive edge.

Our 3-in-1 goal:

Retain more customers, increase lifetime value, and grow customer satisfaction.

Our Retention Solutions combine the best of our data, intelligence, consulting, campaign execution, and analytics services to reduce attrition rates, increase lifetime value, and deepen loyalty. 

We like winning on behalf of our clients.

Most companies measure retention program success in two ways: reducing attrition rates and increasing average lifetime value. But these often don’t paint the full picture that other engagement metrics such as net promoter score, repeat purchase frequency, and loyal customer rate can provide.

Check out our wins
Loyalty goes both ways. So does ROI.

We measure the ROI of our client programs, but also the ROI a customer receives from our clients. We focus on traditional retention metrics, but add sophisticated artificial intelligence/machine learning engagement models to determine customers’ purchase frequency as well as loyalty and churn indicators. The result is retention of more profitable customers and their conversion into high-value brand advocates.

Reach out to us
"The Year in Review campaign was the single best execution of an end-to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Data Axle; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards' success."
Senior Manager, Member Marketing
Using Display Advertising to Reactivate Lapsed Buyers and Inactive Subscribers

Keeping the sales funnel full can be a challenge for many brands because identifying prospects and getting them to engage often requires significant planning and resources. But what if there was an untapped source of data right at your fingertips – people who are already familiar with your products and have a history with your brand?

ROI for the display ad test
lift in online channels
increase in sales
Read the Silver Star Brands story
"We are very encouraged by the results from this integrated cross-channel campaign. We will continue to expand our activities with Data Axle and look forward to optimizing our activation and reactivation programs."
Kathy Hecht, Chief Marketing Officer at Silver Star Brands
Additional products and services in the Data Axle suite
Data Science
Campaign Execution
Consumer Data
Contact us for more information!

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