Our Retention Solutions combine the best of our data, intelligence, consulting, campaign execution, and analytics services to reduce attrition rates, increase lifetime value, and deepen loyalty.
Most companies measure retention program success in two ways: reducing attrition rates and increasing average lifetime value. But these often don’t paint the full picture that other engagement metrics such as net promoter score, repeat purchase frequency, and loyal customer rate can provide.
We measure the ROI of our client programs, but also the ROI a customer receives from our clients. We focus on traditional retention metrics, but add sophisticated artificial intelligence/machine learning engagement models to determine customers’ purchase frequency as well as loyalty and churn indicators. The result is retention of more profitable customers and their conversion into high-value brand advocates.
Keeping the sales funnel full can be a challenge for many brands because identifying prospects and getting them to engage often requires significant planning and resources. But what if there was an untapped source of data right at your fingertips – people who are already familiar with your products and have a history with your brand?