Data Processing

Billions of consumer and business records processed annually
To help companies eliminate waste, avoid messaging out-of-date contacts, and boost response rates.
550,000+

jobs processed annually

700,000+

processing services run annually

350+

billion records processed annually

550,000+

jobs processed annually

700,000+

processing services run annually

350+

billion records processed annually

Clean data is one of the most important determinants of ROI; it can make or break your marketing program

Data Axle processes billions of consumer and business records each month to help companies eliminate waste, avoid messaging out-of-date contacts, and boost response rates. Our clients depend on our processing services to continually improve their sales and marketing efforts and avoid costly mistakes caused by dirty data.

View your data through the eyes of our experts

It can be difficult to know where to start if you don’t know the health of your data. Data Axle’s free data audit gives you an overview of the cleanliness of your business and consumer data, and identifies gaps and opportunities within it. This analysis performed by our seasoned Data Processing teams gives you a profile of your customers, an assessment of the accuracy of your data, and an analysis of the ROI of your data. 

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Improve Address Quality

Clean address data is not only for direct mail, it is often a key part of identity resolution. Using our suite of postal processing solutions, we will ensure you’re working with accurate and deliverable business & consumer addresses. Our solutions help you reach your target audience and help you avoid wasting dollars on postage and duplicate mailings. 

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Data Axle is a non-exclusive Licensee of the USPS® (United States Postal Service®) to provide Full Service NCOALink® processing, ZIP + 4® Coding and DPV™ (Delivery Point Validation) and Delivery Sequence File (DSF2®) services.

Keep your email data clean

Use our data processing services to remove closed-down, inactive and non-existing email accounts from your database, reducing the risk of deliverability issues like high bounce rates, blacklisting, and ISP blocks that can cause significant revenue loss.

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Key uses of email hygiene services:
Deployment
Pre-deployment strategy

Use Data Axle’s in-house software to access all of the data you’re subscribed to in a searchable and easy-to-use interface, analyze and filter data to find what you’re looking for more easily, submit updates to our databases, and generate and export custom reports on demand.

Reactivation
Reactivation Campaigns

Integrate our APIs into the applications you build to provide them with a wealth of in-depth, real-time data, accurate data that is continually verified by our research team. We offer plenty of documentation and support to make it easy, so you can connect to what you need quickly and stay focused on building a great product or service.

Acquisition
Acquisition Campaigns

Use our pre-built integrations to supplement the data you have in applications like Salesforce, making it easier to use the software that’s the best fit for your process while still having access to all of the information you need to get the most out of it.

Onboarding
Onboarding

Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.

Data hygiene
Ongoing data hygiene

Equip your field teams with printed directories containing all of the latest information on businesses in your market and region in cases where technology isn’t available or reliable.

Suppress unwanted or risky recipients

Suppression processing ensures your message only goes to your intended targets. Our services flag for suppression or remove unwanted records from your files based on different criteria such as:

  • Address type (e.g. nursing homes, residential apartments)
  • ZIP Code
  • 3rd party opt outs
  • Previous orders
  • Current customers

Our privacy scrub services help you flag sensitive records in your database that you should not be reaching out to. This scrub removes consumers and businesses on do-not-call and do-not-mail lists, as well as deceased consumers and those on the ACA Prison Address File.

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Enhance your data

Match your audience’s emails or mailing addresses with demographic and psychographic information about them to create accurate customer profiles, identify new audience segments, and ramp up your cross- and upsell efforts.

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Key uses of data enhancement:
Get a complete view of your customers

Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.

Connect with each audience segment

As you learn more about your prospective and existing customers through data enhancement, you can identify common attributes among your audience segments and find new ways to personalize communications, user experiences, products, and more to forge a lasting relationship.

Identify gaps in your strategy

Use detailed customer profiles to identify previously overlooked or unidentified customer segments that can help you grow your market share, introduce new revenue streams, and build campaigns that resonate.

Focus on the easy wins

Using our customer or transactional data, you can get insights on your customers’ and prospects’ demographics and frequently purchased product categories, to expand your strategy and execute upsell and cross-sell campaigns.

Reach your prospects in another channel

Reach customers in more ways by connecting the dots between their physical and digital identities and activities. Match email addresses with physical locations to extend the reach of your digital campaigns to the physical world, and vice versa.

Eliminate Duplication

Merge different data sources together to create one clean, usable data source that eliminates duplication, reduces marketing costs, and increases the overall effectiveness of your marketing campaigns.

Focus on the records you can reach
Score your data based on its completeness and accuracy to identify deliverable and active records. Allocate your direct marketing resources to just these records to amplify conversions within your planned budget.

Improve your process
Get detailed analytics on the merge process to identify areas where you can improve your data collection and management processes and reduce waste.

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Reach out to us to learn more!

We respect your privacy. Data Axle will use the information you provide in accordance with our Privacy Policy. You may opt-out of all marketing communications at any time.