Data-driven marketing strategies are key to remaining competitive in a changing retail landscape. They’re also instrumental in providing the personalized experiences today’s shoppers have come to expect. Using Data Axle’s consumer data along with the first party-data they are already collecting, retailers can gain powerful insights about their audience and use them to drive growth, build better experiences, deepen relationships, and stay ahead of the competition.
Our database solutions are designed for maximum interoperability with traditional and emerging marketing channels. We know that building a flexible solution that can collect and analyze data across channels and integrate with any new technology, are essential to our retail clients’ ability to remain adaptable and capitalize on new opportunities.
Hear from Soft Surroundings on how we support their business goals.
We live in a predictive world, where many of the apps we use and experiences we have each day are designed to be data collection machines. Our agency team is filled with innovative problem solvers, with a wealth of experience in helping some of the world’s best retailers with their data management, analytics, consulting, creative, and execution needs.
Our team of technologists and campaign managers can take your campaigns from initial campaign build, setup, and testing, through seamless deployment and measurement. Whether it’s email production, display advertising, print production, or insert media, our team of channel and platform experts can execute seamlessly and track KPIs to continually improve performance.