solutions for retailers

We help you acquire and retain profitable new customers

Data Axle brings together accurate, comprehensive data, deep channel expertise, and robust tools, to help retailers deliver personalized and frictionless marketing experiences to their high-value prospects and existing customers.
Drive growth with zero, first, second, and third-party data

Data-driven marketing strategies are key to remaining competitive in a changing retail landscape. They’re also instrumental in providing the personalized experiences today’s shoppers have come to expect. Using Data Axle’s consumer data along with the first party-data they are already collecting, retailers can gain powerful insights about their audience and use them to drive growth, build better experiences, deepen relationships, and stay ahead of the competition.

Tap into consumer data
Flexible master data management

Our database solutions are designed for maximum interoperability with traditional and emerging marketing channels. We know that building a flexible solution that can collect and analyze data across channels and integrate with any new technology, are essential to our retail clients’ ability to remain adaptable and capitalize on new opportunities.

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But don’t take it from us!

Hear from Soft Surroundings on how we support their business goals.

"We’re very excited to continue our partnership with Data Axle. Over the last 3 years, we’ve been thrilled with Data Axle’s robust database services, outstanding digital and direct mail campaign execution, accurate consumer data, and impeccable client support. Data Axle has helped us grow revenue by improving our customer acquisition and retention."
VP Credit, Gift Card and Database Marketing | Boscov's
Full agency support to master predictive marketing

We live in a predictive world, where many of the apps we use and experiences we have each day are designed to be data collection machines. Our agency team is filled with innovative problem solvers, with a wealth of experience in helping some of the world’s best retailers with their data management, analytics, consulting, creative, and execution needs.

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End-to-end campaign execution for worry-free program implementation

Our team of technologists and campaign managers can take your campaigns from initial campaign build, setup, and testing, through seamless deployment and measurement. Whether it’s email production, display advertising, print production, or insert media, our team of channel and platform experts can execute seamlessly and track KPIs to continually improve performance.

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"The retail industry has faced many challenges over the past several years and it has been a rewarding experience to partner with those clients to develop unique strategies for their brands. My team supports some of the largest apparel and consumer tech companies in the US and it’s been a privilege to help them understand their customers’ makeup and behaviors so that together, we can create highly personalized experiences that drive loyalty and increase lifetime value. "
Maureen Gorman
Account Director, Data Axle Enterprise Accounts
Join over 45,000 businesses who trust us as their partner
Talk with us about how we can help your retail business

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