Our acquisition solutions combine the best of our data, intelligence, consulting, campaign execution and analytics services to lower your cost per acquisition, increase new customer volume, and ensure we are adding profitable customers with high lifetime value to your customer base.
Most companies measure the success of their acquisition programs in terms of cost per acquisition (CPA) and the number of new customers acquired. But these metrics can be misleading. If a client sets an acquisition goal of a $10 CPA and 1 million new customers per year and achieves an $8 CPA and 1.2 million customers, their program looks like a success. But what if those new customers spend less and have a much higher than average attrition rate?
We aim to succeed. To do so, we use CPqA as our key metric – Cost Per “Quality” Acquisition. We work with you to lower your cost and exceed your volume goals, but we also focus on the long-term value of newly acquired customers by applying sophisticated artificial intelligence/machine learning lifetime value modeling to pinpoint the right prospects and the right channel to engage them.
Residential technology company Resideo wanted to be positioned as the go-to brand for powering the connected home with smart technology. To do so, the team knew they’d need to update their strategy to engage consumers and homeowners using real-time data to develop and optimize their efforts.