Use predictive marketing to generate revenue and enhance the customer experience by creating highly relevant offers and services, all through the use of a variety of data points spanning intent, purchase history, life events, psychographics, and more. Pinpoint the right time to put offers in front of each individual customer.
Data Axle’s team uses predictive models and machine learning to help you identify new and micro-segments within your audience. We then help your marketing and sales teams develop personalized, highly targeted campaigns that resonate with each group based on their needs, interests, and values.
With predictive analytics and a wealth of data updated in real-time, you can get information on existing and prospective clients on demand, to understand which products and services they’re likely to need and whether or not they qualify for them.
We can help you put technology and processes in place that give your entire organization a foundation of accurate data, linked through our unique persistent IDs that support identity resolution. Our team of security experts ensure your data is secure and compliant with any laws and regulations.
Using our suite of postal processing solutions, we will ensure you’re working with the most up-to-date and deliverable business & consumer addresses to reduce the risk of delivery failure for important documents. When using email Data Axle’s proprietary deliverability service will help you get more of your messages into your recipients’ inbox.
Use our business and consumer data to enhance your own processes and products and ensure your team leverages accurate information in real-time. Take our data a step further and drive intelligent decision-making or expand the functionality of a product or feature.
Data Axle’s team can help you plan, create, and manage programs to collect first-hand data from your customers through polls, surveys, and more, so you can get direct input on their preferences, habits, and values and use this insight to improve customer experience, communication strategy, and marketing campaigns.