U.S. consumers
Canadian consumers
Consumer attributes
Our consumer database is compiled from data provided by more than 100 sources including real estate, tax assessments, voter registrations, utility connections, bill processors and more, giving businesses the ability to build marketing campaigns based on hundreds of data attributes that are updated in real-time.
Use our data to validate what you already know, remove duplicates, and eliminate out-of-date information so you can create time- and cost-effective campaigns that reach the right people.
Target customers through direct mail, email, social media, display, IoT, and other channels based on what our data tells you about where they spend their time and focus their attention.
Fill gaps about what you already know about your customers, understand their habits, priorities, and life stages, and use that information to find common ground and create campaigns that resonate with them.
Demographic Data
Psychographic & Behavioral Data
B2C Link Data
Life Event Data
Our data gives a complete view of consumers’ online behavior
Donor Data
Our Consumer Data is updated in real-time
Transaction Data
First Party Data
Transaction data contains $2+ trillion in annual discretionary spend
First-Party Data
Dozens of demographic attributes available in real-time
A single, unified view of consumers at work and at home
Data Axle has over 300 attributes on customers like yours
Standard, enhanced, and add-on API packages make ordering easy
Tech-Savvy Millennial
Male, 36 years old
Tech enthusiast
Social media active
Great financial credit
300+ Attributes
Luxury Buyer
Female, 45 years old
Has second property
Lives in New York City
Purchaser of high-end brands
New Mortgage Holder
Male, 34 years old
Registered voter
New homeowner
Graduated business school
Recent College Graduate
Male, 25 years old
Credit card type: gas
Politically active
Bargain spender
First Car Buyer
Female, 25 years old
Mortgage loan amount: $100,000
Outdoor enthusiast
In market for a car
Rural Medicare Aging-in Active Senior
Male, 64 years old
Healthy and active
Leans liberal
Needs additional Medicare insurance
One-Time Lapsed Donor
Female, 58 years old
Luxury vehicle buyer
Avid charitable donor
Lives in Seattle, WA
Lifelong Political Donor
Male, 67 years old
Frequent donor
Tennis enthusiast
Household income: $350K
Holiday Gift Givers
Female, 71 years old
Recurring donor
Grandparent
Technology-averse
Frequent Omnichannel Shopper
Female, 31 years old
Fashion enthusiast
Writer
Master’s degree
Eco-Conscious Car Owner
Female, 35 years old
Small business owner
New Father
Male, 41 years old
In market for a new vehicle
Two children in household
Avid DIY-er
Infrequent Leisure Traveler
Estimated family vacation expenses: $5,000
Married
Tech savvy
Coupon Clipper
Female, 73 years old
Parent
Online / TV Shopper
Bargain Hunter
Suburban Soon-to-Be Parent
Head of household
Ad tech professional
Gym member
Frequent Business Flyer
Male, 55 years old
Dallas, TX
Household income: $300K
Loyal to travel & hospitality brands
Active on Social Media Pet Owner
Female, 34 years old
Nashville, TN
Pet owner
Active on social media
Use Data Axle’s products to access all of the data you’re subscribed to within software that enables you and your team to prospect, research, analyze, and leverage our data in real time.
Integrate our APIs into the applications you build or tools and platforms you use to enhance them with a wealth of in-depth, real-time data that is continually verified by our research team. We offer plenty of documentation and support to make it easy, so you can connect to the data feeds you need quickly and stay focused on building a great product or developing informed business insights.
Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.
Access Data Axle’s data within public digital marketplaces including DMPs, DSPs, and data exchanges such as Blue Kai, Lotame, LiveRamp, and more to target the audiences you want to reach online.
Director, Digital & Ecommerce for Consumer Products | Resideo
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