Data Axle’s intelligence solutions deliver sophisticated artificial intelligence and machine learning models, powering learning opportunities that improve business performance and deepen insights. Our Data Science group develops models and learning curriculums, and works with the consumer intelligence/business intelligence groups within client organizations.
Combine predictive modeling, budgetary constraints, as well as campaign and channel data to continually refine and optimize your programs across digital, social, display, video, print, and TV. With our real-time data on consumer insights, creative and campaign performance, we enable you to optimize your programs over time so they exceed your goals.
Data is no replacement for creativity, but it’s invaluable when it comes to figuring out which creative will work for your audience. Data Axle can help you split-test dozens of creative elements across different campaigns and audiences, identify what drives the actions you’re looking for, and lead you to new ways to create and engage segments through your design.
Our team programmatically combines the best of human intelligence with evolving and emerging technologies like our Data Axle platform, Data Lakes, Google TensorFlow, Databricks, and Spark to create augmented intelligence solutions designed from the ground up to respond to the specific data needs and challenges of our clients.