Digital consumer data

Access hundreds of standard and custom audience segments
Data Axle uses hundreds of different attributes to improve offline-to-online matching to enable you to accurately target customers across all major programmatic marketing and advertising platforms and through email.
Always target the right audience

Find the perfect consumer or business audience for any digital campaign, using 950+ audience segments available in 85+ major programmatic marketing and advertising platforms. Choose from consumer categories such as consumer behavior, demographics, purchases, interests, recently moved, political activity, and business categories including company, decision makers, demographics, functional areas, industry, and occupation.

Download our standard taxonomy
Improve offline-to-online matching

Use our database of more than 250 million currently marketable business and consumer email addresses in combination with our historical database of more than 1 billion email addresses to append to your first-party records. This approach will amplify your campaign’s reach and significantly improve your onboarding rates.

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"Partnering with Data Axle has enabled us to increase match rates, improve global reach for our clients’ digital campaigns, and generate better value from each marketing dollar spent on digital advertising. "
Chris DeMartine
Managing Director
Standard audience segments
programmatic platforms
marketable email addresses
Target your audience across social media platforms

Append social media handles from Facebook, Instagram, LinkedIn, Twitter, and more to your records so your campaigns can reach them across all of the social channels where they’re active.

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"Digital ads can boost brand awareness by 80%. Our clients are taking the driver's seat by utilizing our digital data segments to increase match rates, target their audience effectively, and drive campaign ROI."
Sal Pecoraro, SVP, Technology Solutions
Data Axle
Activate our digital data in your own way

Use Data Axle’s products to access all of the data you’re subscribed to within software that enables you and your team to prospect, research, analyze, and leverage our data in real time.

Integrate our APIs into the applications you build or tools and platforms you use to enhance them with a wealth of in-depth, real-time data that is continually verified by our research team. We offer plenty of documentation and support to make it easy, so you can connect to the data feeds you need quickly and stay focused on building a great product or developing informed business insights.


Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.

Access Data Axle’s data within public digital marketplaces including DMPs, DSPs, and data exchanges such as Blue Kai, Lotame, LiveRamp, and more to target the audiences you want to reach online.

Learn about our data platform from our in-depth documentation

Browse our Consumer Data Dictionary for available attributes and values. Get details about our data, services, and APIs from our extensive online documentation.

View our standard digital taxonomy here
or try our data for free

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