Data Axle Thought Leadership | Latest release

Navigating the modern data terrain

Your comprehensive guide to unlocking the true potential of your data assets

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Thought Leadership

Webinar

Elevate 2024: Building a rock-solid data foundation for augmented intelligence and customer360

Forrester and Data Axle team up to explore the vital role of clean and accurate data in achieving meaningful results with an audience-first mentality in marketing.

Report

The Marketing And Sales Data Providers For B2B Landscape, Q4 2023

Forrester provides a look at 29 marketing and sales data providers for B2B organizations. View the report and see how they stack up.

Whitepaper

10 tests to try

An exclusive look into real results from real tests we have run on actual email campaigns. From simple A/B image tests to more complex data-driven hypotheses, you’ll learn why you should never send out an email again without testing

Whitepaper

10 creative best practices in email marketing

Download this cheat sheet to learn the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation

Report

The B2B Revenue Marketing Platforms Landscape, Q2 2023™

Forrester's overview of 29 notable vendors that address the challenges today's marketers face with the collection, combination and management of data.

Whitepaper

Kickstarting data-driven creative

Our latest guide will help you either get started or evolve your current data-driven strategy, no matter where you are in your journey, to create the most relevant, personalized creative in order to attract new prospects and keep your current customers engaged.

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