Data Axle Thought Leadership | Latest release

Kickstarting data-driven creative

Bring your campaigns to life with high-quality data

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Thought Leadership

Whitepaper

10 Tests to Try

An exclusive look into real results from real tests we have run on actual email campaigns. From simple A/B image tests to more complex data-driven hypotheses, you’ll learn why you should never send out an email again without testing

Whitepaper

10 creative best practices in email marketing

Download this cheat sheet to learn the importance of keeping email templates fresh, best practices for design, and tips for easy adaptation

Report

The B2B Revenue Marketing Platforms Landscape, Q2 2023™

Forrester's overview of 29 notable vendors that address the challenges today's marketers face with the collection, combination and management of data.

Webinar

The 80/20 rule: how to find (and use) data that makes a difference

Are you drowning in data? Our Nessa Felleson explores how to sort through your existing data and discover new attributes that will help you target and personalize your campaigns and increase performance.

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Whitepaper

B2B lead generation in an unpredictable economy

Your guide to creating a pipeline of qualified leads to ensure growth during times of economic uncertainty.

Webinar

Acquisition email: your hidden superpower

Watch this recorded webinar led by Data Axle's Lori Colantuono and learn how to incorporate acquisition email into your omnichannel marketing program.

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