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Data Axle Thought Leadership | Latest release

B2B lead generation in an unpredictable economy

Your guide to creating a pipeline of viable, qualified leads
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Thought Leadership
The 80/20 rule: how to find (and use) data that makes a difference
Webinar
The 80/20 rule: how to find (and use) data that makes a difference
Are you drowning in data? Our Nessa Felleson explores how to sort through your existing data and discover new attributes that will help you target and personalize your campaigns and increase performance.
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Acquisition email: your hidden superpower
Webinar
Acquisition email: your hidden superpower
Watch this recorded webinar led by Data Axle's Lori Colantuono and learn how to incorporate acquisition email into your omnichannel marketing program.
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20 tests in 20 minutes: how testing can impact your results in surprising ways
Webinar
20 tests in 20 minutes: how testing can impact your results in surprising ways
Marriott and Data Axle team up at the ANA Email Evolution conference to present 20 email marketing tests and the learnings that helped them increase engagement and revenue.
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How to use data to drive creative decisions
Webinar
How to use data to drive creative decisions
From writing killer subject lines and CTAs to choosing which image will drive your message home, we share tips and insights based on client case studies that will help you become a (better) data-driven email marketer.
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2023 trends in email design
Lookbook
2023 trends in email design
3 principles of email design and content that will help you capture consumers' attention and build long-term relationships with your audience
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The future of customer acquisition: virtual summit
Webinar
The future of customer acquisition: virtual summit
Tune in to this recorded Brand Innovators event where leaders from Data Axle, TD Bank Group, and PepsiCo discuss the challenges and opportunities for marketers to acquire new customers.
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