Data Axle Thought Leadership | Latest release

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Thought Leadership

Report

The connected customer

How are brands bridging the gap between consumer expectations and marketing reality? This report shares findings from a survey of 1,000 consumers and 250+ marketers, revealing how unified identity intelligence is shaping connected, privacy-conscious experiences.

Report

Going beyond traditional business intent data to drive meaningful connections

How to move beyond surface-level intent signals and leverage next-generation data strategies that drive engagement and conversions.

Report

Forrester names Data Axle a strong performer in B2B intent data providers

Discover how Data Axle’s innovative intent data solutions earned Forrester’s recognition as a strong performer and the highest possible scores in six criteria.

Whitepaper

Building an AI-ready data foundation and strategy for financial services marketing

Learn how an AI-ready data foundation can help you attract and retain clients, personalize financial products, and stay ahead in a rapidly changing market.

Whitepaper

Building an AI-ready data foundation and strategy for insurance marketing

Unlock the potential of AI technology in your advertising and marketing strategies. Discover how advanced modeling techniques and proprietary AI can give your business the competitive edge it needs.

Whitepaper

The 2025 technology trends redefining engagement

As we step into 2025, the data world is poised to redefine the way businesses operate, innovate, and connect with their audiences. This whitepaper unveils the transformative trends that will shape decision-making for advertisers, marketers, and developers.

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