Data Axle Thought Leadership | Latest release

What’s working In buying committee engagement

Explore the latest trends reshaping how businesses connect with buying committees. Unlock proven account engagement strategies to win over the whole room in 2025.

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Thought Leadership

Whitepaper

The ultimate blueprint for Black Friday and Cyber Monday

Optimize your Black Friday & Cyber Monday campaigns with data. Discover actionable steps, real-world success stories, and key tactics to elevate your holiday marketing efforts.

Whitepaper

Building an AI-ready data foundation and strategy for marketing

Unlock the potential of AI technology in your advertising and marketing strategies. Discover how advanced modeling techniques and proprietary AI can give your business the competitive edge it needs.

Webinar

The future of identity management

Our panel of B2B & B2C specialists unveils strategies and tools that will revolutionize how you handle your data, enabling you to craft more targeted, personalized, and impactful campaigns.

Report

Unleash the power of acquisition email: 2024 edition

New survey results reveal that acquisition email is a significantly underused, powerful channel in omnichannel marketing. Download the report for more survey findings and analysis. Get expert tips and proven strategies for integrating this channel into your strategy.

Report

What's working in demand generation in 2024

Are you ready for the demand generation renaissance? Businesses are revamping ABM & content strategies with a GTM & personalization focus. Discover how to propel your demand gen efforts into the future.

Report

Forrester names Data Axle a leader in B2B marketing data providers

Data Axle earned the highest scores given in critical criteria according to the latest Forrester Wave™: B2B Marketing Data Providers, Q1 2024 report. Discover why Data Axle stands out.

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