Data Axle Thought Leadership | Latest release

B2B lead generation in an unpredictable economy

Your guide to creating a pipeline of viable, qualified leads

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Thought Leadership

Webinar

Acquisition email: your hidden superpower

Watch this recorded webinar led by Data Axle's Lori Colantuono and learn how to incorporate acquisition email into your omnichannel marketing program.

Webinar

20 tests in 20 minutes: how testing can impact your results in surprising ways

Marriott and Data Axle team up at the ANA Email Evolution conference to present 20 email marketing tests and the learnings that helped them increase engagement and revenue.

Watch on demand

Webinar

How to use data to drive creative decisions

From writing killer subject lines and CTAs to choosing which image will drive your message home, we share tips and insights based on client case studies that will help you become a (better) data-driven email marketer.

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Lookbook

2023 trends in email design

3 principles of email design and content that will help you capture consumers' attention and build long-term relationships with your audience

Webinar

The future of customer acquisition: virtual summit

Tune in to this recorded Brand Innovators event where leaders from Data Axle, TD Bank Group, and PepsiCo discuss the challenges and opportunities for marketers to acquire new customers.

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Podcast

Multichannel personalization: engage the consumer at every touchpoint

Our Tom Zawacki joins a panel discussion with CMOs from Prudential and Walgreens at the Reuters Strategic Marketing conference to discuss the importance of leveraging data to deliver authentic and memorable experiences to consumers.

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