Our Sal Pecoraro sat down with Bob Hale, CEO at Alterian, to discuss the importance of the customer-led journey and the role that evolving technology has played in transforming the way we market.
We spoke with our expert, Mike Krueger, about the evolution of modeling capabilities. He gave us an in depth look at how AI/ML modeling works and how businesses can utilize it.
The role of data in driving health outcomes for seniors throughout America and how CVS is trying to change the way we think about Medicare
In order to support the donor journey and increase donations, nonprofits need to lean on data
The continued importance of email marketing and how to incorporate it into an omnichannel marketing program
Understanding what integration is and how you can achieve it