Taking the time and understanding what goes into implementing a database is imperative to success
Learn to determine which messaging will work best for various audience segments
Dynamic recommendations answer one highly valuable consumer question
Marketers need to work to extend the data and analytics they are collecting and using to the store associates. This can be done through a clienteling solution.
National Change of Address (NCOA) should be the cornerstone of any direct marketers’ mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.
These uncertain times come with rapid changes to email communication plans, which can affect email deliverability. We’ve summarized a few common questions and scenarios.