how we help

We help you drive growth, build products, and work smarter
Data Axle is built on a foundation of data, a passion for service, and a knack for technology. We have nearly 50 years of experience helping our clients build and grow their business while staying ahead of the competition.

By need

Whether you’re looking to build better products, make data-driven decisions or acquire and retain new customers, we’re here to help.

Acquisition

We help businesses lower cost per acquisition, convert more prospects into profitable customers, and increase overall lifetime value by providing a custom combination of our data and expert services including consulting, campaign execution and data science. With an average partnership length of 12 years, our work speaks for itself.

Retention

We like winning on behalf of our clients, which is why our retention solutions go beyond developing attention-grabbing campaigns, reducing attrition, and increasing average lifetime value. We also continually track performance based on a unique set of metrics designed to accurately measure the performance of your program and improve it every day.

Intelligence

Data is the foundation of business intelligence. Whether it is our data powering your insights, or your own data that helps us build custom models and define winning strategies, we help more than 100 of the Fortune 500 companies make smarter decisions every day.

Data Licensing

Businesses of all sizes license our real-time data to power top search engines, feed points-of-interest data to navigation systems, manage risk, provide direct marketing services, and much more. Every use case is different, and we take the time to learn your application and business so you get the most out of our data.

"We’ve already seen an incredible return on our investment with our first customer advocacy campaign. We are looking forward to building upon this initial success and expanding the capabilities of our global marketing efforts in partnership with Data Axle."
Todd Leiser
Global Head CRM, Analytics and Marketing Tech of Spartan
By Vertical

Whether you’re looking to expand your footprint in the retail space or create and deploy compliant communications to your insurance customers, we’d love to guide you.

"We started business with Data Axle in 1997 providing Data Axle Point of Interest data (POIs) for aftermarket navigation systems. After that, many OEM’s adapted Data Axle POI’s to their navigation systems for Honda, Lexus, Nissan, Infiniti, Dodge, Jeep, and GM. We thank Data Axle very much for their collaboration with us. "
Tadao Ogaki
CEO of Zenrin USA
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