Effortlessly access hundreds of Data Axle business and consumer segments in our standard digital taxonomy via most DSPs and digital activation platforms.
Our business segments include firmographics like industry (SIC 6), functional area, seniority, occupation/titles, decision makers, professional groups, and tech onsite. Consumer segments include demographic, psychographic, behavioral, and transactional attributes.
Data Axle offers specialized segments such as political and home-bound audiences that allow you to target very specific audiences based on predefined attributes to capitalize on timely events. These audiences are available within LiveRamp, BlueKai, as well as most DSPs and activation platforms. They can be combined with additional data, such as geographic location, for more refined targeting.
Ask about our specialized segments or request a custom audience!
Use Data Axle’s proprietary software products to access all data you need in a searchable and easy-to-use interface, analyze and filter it to find what you’re looking for more easily, submit updates to adjust or correct any information, and create and export custom reports on demand.
Integrate our APIs into the applications you build or tools and platforms you use to enhance them with a wealth of in-depth, real-time data that is continually verified by our research team. We offer plenty of documentation and support to make it easy, so you can connect to the data feeds you need quickly and stay focused on building a great product or developing informed business insights.
Use our pre-built integrations with Salesforce and Microsoft Dynamics to supplement the data you have in your customer management or sales enablement applications, making it easier to access accurate, up-to-date data while still using the software that’s the best fit for your process.
Our diverse team of data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. We use a number of proprietary tools and processes developed to cater to our clients’ real day-to-day needs.
Equip your field teams with printed, CD, or DVD directories containing all of the latest information on businesses in your market and region when technology isn’t available or reliable.