Having ownership and control over persistent IDs for individuals, households, businesses, sites, and devices is crucial. Data Axle empowers your business by allowing you to define and manage your own business rules, enabling seamless integration of new data sources as needed. Whether it’s internal 1st party systems or external tools and applications, Audience360 liberates your data from the constrains of having multiple data consolidation and identity approaches, empowering you to adapt and thrive as your needs and ecosystem evolve.
Transform your organization’s data into a powerful asset. Audience360 ensures all of your data is clean, organized, and ready to drive predictive modeling, marketing programs, attribution, and actionable insights across your entire ecosystem. Say goodbye to costly disruptions caused by poor data quality and unlock the true potential of your marketing and sales ecosystem with Data Axle.
Most companies source data from dozens of providers, often purchased for specific use cases that leave you without the ability to gain a unified view and identify critical gaps. Audience360 seamlessly integrates your existing data sources and incorporates new ones, providing a comprehensive, unified view that illuminates market dynamics. We specialize in identifying overlaps and pinpointing top-performing sources, empowering strategic cost management, and maximizing actionable insights.
When all your data is connected to an enterprise identity spine, running data audits to identify gaps and opportunities becomes a breeze.
With decades of experience, Data Axle is an authority in B2B and B2C data solutions and data-driven marketing programs
Our comprehensive solution empowers clients to assume control of their data, optimizing performance and fostering success.
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