Understanding why quality data is key to performing analytics on businesses and consumers within a specific geographical area
Why using the National Change of Address (NCOA Link®) file should be the cornerstone of any direct marketer's mailing initiatives.
Save thousands of dollars in wasted postage by implementing proper address hygiene
Data Axle believes brands can address these shortcomings through the use of retention models.
Motivate consumers to take action by focusing on more personal, relevant and timely messages