How FinTech companies can put data to work to improve their products and prove their value to prospects.
How nonprofits can spice up their channel mix to improve donor retention and keep new donors invested in their cause.
Why using the National Change of Address (NCOA Link®) file should be the cornerstone of any direct marketer's mailing initiatives.
Save thousands of dollars in wasted postage by implementing proper address hygiene
Data Axle believes brands can address these shortcomings through the use of retention models.
Motivate consumers to take action by focusing on more personal, relevant and timely messages