Survey report: Surviving the retail apocalypse

8 strategies to adapt to the new landscape

Marketers face a retail apocalypse – one that requires them to do more to stand out among tough competition and give shoppers a reason to remain loyal.

The good news is that they can meet shopper demands for better personalization, exclusive mobile offerings and quality in-store experiences. Retailers like Target, Nordstrom and Warby Parker, for example, have adopted creative digital marketing strategies and memorable in-store tactics to meet new customer needs.

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