Optimizing omnichannel campaigns through strategic segmentation

Did you know that segmentation makes firms 60% more likely to understand customers’ challenges and concerns and 130% more likely to know their intentions?1 It’s crucial for brands to leverage data to better understand consumer behavior and drive them to engage and generational segmentation is a great way to get started.

When marketers segment by generation, they can utilize a deep bench of data and consumer attributes to turn those insights into a comprehensive omnichannel program that will surround target audiences with a unified message.

Download the whitepaper and learn:

  • The importance of using generational segments and generation profiles
  • 4 key components of leveraging data to develop actionable insights
  • How to use data attributes and insights to plan and execute more effective marketing strategies

1 https://www.notifyvisitors.com/blog/segmentation-statistics/

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