Here’s what the future of marketing to the person will look like.
The COVID-19 pandemic has not only changed the way we live – it’s changed the way we work. Pew Research reports that 71% of those workers are doing their job from home all or most of the time. The lines between “work” and “home” have been irrevocably blurred. In this new normal, we need to stop communicating with “consumers” or “business professionals” and start communicating with humans.
Your prospects are complex individuals with equally complex daily schedules and shifting mindsets. By applying human-level insights to understand these complexities, companies can identify when, how and why they are ready to hear from our brands.
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