We roll up our sleeves and provide support from strategy ideation to program execution, combining strategic marketing expertise and technical know-how to create and implement a predictive marketing vision, roadmap, and corresponding campaigns that will achieve your acquisition and retention goals and that your customers will love.
Our Predictive Marketing Roadmap enables clients to become predictive marketers and supports organizational transformation including customer experience, strategies, process, people, and workflows. Our strategists look at all elements of what it takes to produce effective marketing communications (consumer, marketplace, brand, technology) based on your goals and KPIs, revenue, and ROI needs, and optimal customer experience. The outcome is the identification of a vision, near-term opportunities, and a foundation for future program growth and execution.
We specialize in sophisticated cross-channel customer acquisition and retention strategies for leading B2C/B2B brands. We take a data and insight-driven approach to creating strategies and campaigns that best take your individual customer through their lifecycle with you – from prospect to loyal customer, and everything in between.
We map journeys and outline strategies and opportunities to connect with customers across their brand experience. The outcome is the production of a customer journey map that is filled in with activities, touchpoints/channels, and perceptions, typically by persona. We prioritize areas of opportunity to support an increased competitive advantage, improve ROI, and increase relevance.
Personas hold the key to uncovering major opportunities to target new customer segments, reduce spend on unresponsive ones, and learn more about your best customers. Our team works with yours to bring personas to life and make them actionable across each component of your marketing strategy.
Find common characteristics across segments of your audience that make for compelling approaches to content creation, so you can consistently engage your targets on a broader level and avoid repetitive or stagnant communications.
Get a deeper understanding of your audience and develop a personalization strategy that speaks to each of them on a personal level and customizes their experience across channels to promote conversion, from calling them by their name to using their geographic location, gender, age, interests, marital status and more to inform campaign elements like copy, images, offers, and products.
Consumer expectations change rapidly and frequently. We continuously improve your programs to help you adapt to these changes and keep your competitive edge. Use the strategic plans we create around the holidays, events, and energy moments unique to your brand to guide your team throughout the year and deliver experiences that delight your audience.