Email Marketing Manager – Spark Networks

“Data Axle’s Inboxable tool is clean and user-friendly. It provides inboxing reports for our campaigns within minutes of deployment and captures all critical need-to-know deliverability metrics. If an issue needs to be addressed, we can always rely on Data Axle’s deliverability team for investigation and resolution. That is… if they haven’t resolved it already. We are sending different types of email campaigns linking to different sites and they experience different types of deliverability challenges. Data Axle’s deliverability has helped us monitor all of them – if our authentication breaks, we know immediately; if we start bulking at Gmail, we can make targeting changes; if we are blacklisted, we can take care of it promptly. Since deliverability can make or break an email program, these are critical issues to be aware of. Data Axle’s deliverability team is great about noticing problems and reaching out to ISPs to mitigate them on our behalf or giving us actionable suggestions on changing our practices to achieve optimal inboxing.”

Email Marketing Manager
Spark networks