Email promo - Gold
Sales/contests/offers
The campaign generated a conversion rate that was 47% higher than the brand’s average promotional email sent during the summer time.
Every July 20th, See’s Candies celebrates National Lollypop Day by offering a free lollypop to anyone who visits one of their shops and a special discount to honor the holiday.
Blending a clean modern look with a whimsical animated gif and timeless design elements that also pay homage to the company’s 100-year history as an American icon, the email alerted See’s Candies fans to a special 20% discount on lollypops which could be applied online or in store.