Outstanding Email Message Campaign
Best Triggered Email
Community Coffee redesigned their subscriber welcome series to provide a more optimal and relevant customer experience. To reduce unsubscribes and give consumers more control over how they would like to be communicated with, Community Coffee promoted the option to update preferences in the very first touchpoint.
The welcome series has generated an incredible 47% average open rate and a 23% average click-to-open rate across all three touchpoints. The new welcome series has garnered a $61 average order value to date.