Email Promo - GOLD
Interactive Single Execution
The campaign has successfully re-activated lapsed subscribers, driving an open rate of 21.3%, an impressive 7.5% click rate and a 35.2% click-to-open rate.
Ace Hardware re-engages email subscribers who haven’t recently interacted with email messages in this mystery offer email. This tempting, interactive email brings a bit of unexpected fun for audience members. Upon opening the email, subscribers are greeted with an animated gif teasing a special mystery offer.
The mystery offer email showcases a unique interactive email feature to drive engagement – to view their special offer, subscribers can click-to-reveal a coupon that displays directly within the email. Once clicked the exclusive member offer is revealed within in the email. Audience members can then use the promo code online or show the coupon to associates in-store to receive a discount on their purchase.