Meet Our Experts - Marie Honme - VP Strategy

Marie Honme

VP Strategy

Marie provides strategic consultation and insight for Data Axle clients, and has created marketing strategies for various companies including Coca-Cola, HP and U.S. Bank. With over fifteen years of experience in the digital marketing space, she is passionate about developing strategies that deliver a complete brand experience while supporting long-term consumer engagement.

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Recent coverage

Authority Magazine

The Top 5 Most Effective Account-Based Marketing (ABM) Strategies

Build a framework, but don’t fall in love with it. Design a communication framework around the customer journey, but remember that prospects are humans, and humans are messy and don’t always behave logically.

9 steps to launching a successful omnichannel campaign

Understand the steps to orchestrating a successful omnichannel campaign, and see how brands are putting these best practices into action.

5 overlooked realities of true omnichannel success

Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value.

Email testing basics to increase your email conversion rate

What makes email marketing particularly effective is the ability to create personalized messages that cater to various customer preferences. But how do we know which messaging strategy would resonate most with what audience?

Read expert Q&As