Meet Our Experts - Ken Stout - Senior Vice President

Ken Stout

Senior Vice President

Ken Stout is Senior Vice President at Data Axle, a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. As a seasoned expert on B2B lead generation, he has also held executive roles at companies such as True Influence, QuinStreet, IT Business Edge, GameSpy Industries, CNET Networks/TechRepublic, CMP Media/Miller Freeman and Colgate Palmolive Co.

Connect on LinkedIn

Recent coverage

7 ways to improve lead generation through data-driven best practices

The challenge for today’s B2B marketer is twofold; precision and patience. This blog will walk you through how to use quality data to increase the quality of your leads and provide personalized, relevant messaging.

The importance of addressing the buying group in B2B sales

In the B2B industry, a single person making a decision is a rarity. Find out how understanding buying groups will impact your strategies to ensure your message is clear and effectively reaching the right group of people.

How to supercharge your B2B lead generation to unlock efficiencies and increase revenue

How B2B companies can structure and enhance their lead generation programs to unlock new efficiencies and increase revenue.

Read expert Q&As

The essential steps to sparking new B2B sales opportunities

[AIthority] For companies looking to up-level their B2B lead-gen efforts, here are seven data-driven initiatives that will improve opportunity close rates and lower acquisition costs.

Content + data = effective personalized B2B marketing

[Digital Commerce 360] B2B marketers need an always-on content machine to deliver leads consistently. To craft relevant pieces with the reader in mind, organizations can use audience data to personalize that content and engage targeted customers,

The next evolution of ABM for B2B

[WARC] A look at the evolution of account-based marketing for the individual (ABM-i), a personalized approach to goes beyond the account level to identify and tailor messaging to individual stakeholders.

The year of B2B lead generation democratization

[Spiceworks] How organizations that are investing in modern B2B lead generation programs benefit from both hindsight and the latest technology and data enhancements as they optimize their sales and marketing efforts.