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Eric Niebergall
Senior Director, Sales Engineering


Eric Niebergall is our resident data processing expert. Having been with Data Axle since 1993, Eric brings a wealth of insight, thought leadership, and best practices to the direct marketing industry. As Director of our Data Processing products, Eric oversees all operational aspects of our clients' data processing needs.

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Enhance the value of your data through data cleansing
Organizations rely on data to make big decisions about business strategy, product features, marketing programs, budget allocation, and much more. Since data powers a company’s direction, inaccurate data can lead to substantial losses. Eric explains how to keep data clean.
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Your first step to a clean file is NCOA Link®
Using the National Change of Addresses (NCOALink®) file should be the cornerstone of any direct marketer’s mailing initiatives. It is an effective way to keep your customer file as clean as possible while also being a cost-effective solution.
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Steps for implementing proper address hygiene
When deploying a direct mail campaign, take into consideration that running proper address hygiene processes can result in saving you thousands of dollars in wasted postage and undeliverable mail.
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