Lynne brings over 20 years of experience in database / online marketing, marketing analytics and consulting to her role at Yes Lifecycle Marketing. Lynne helps clients identify and address critical trends, strengths and weaknesses in marketing programs and data. Her experience spans B2B and B2C environments and several industries including financial services, pharmaceutical, retail, healthcare, telecom and utility. Lynne’s unique ideas and approaches have been featured in BtoB Magazine and The Boston Business Journal. Prior to joining Yes Lifecycle Marketing Lynne was VP Wealth Management and Consulting at Merkle where she held key consulting roles and executed in discovery sessions, maturity assessments, gap analysis, priority assessments, and the development of implementation roadmaps. Prior to Merkle, Lynne held senior leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne brings a wealth of knowledge in research, analytics, measurement, and marketing strategy. She holds a Bachelor of Arts in Economics from West Virginia University and a Masters in Business Administration from the University of South Carolina.