Kara has been a B2B direct marketing leader for more than 20 years. She started at Data Axle in 2015 and currently leads a talented team of marketers responsible for driving brand awareness, generating leads, and optimizing marketing efforts for maximum performance for Data Axle’s Enterprise and Nonprofit divisions.

Kara has a proven track record of successfully leveraging the latest technologies and methodologies to deliver exceptional results. Before leading Marketing, she led the transformation of Data Axle’s Sales Enablement practice where she helped drive revenue growth and optimize sales processes.

Prior to joining Data Axle, Kara led B2B Product Marketing and Sales Enablement for Allant, a boutique direct marketing services organization, and held senior B2B & B2C marketing and product roles at Peerless-AV.