Category: Loyalty & Membership programs
The Ritz-Carlton celebrated New Years with a special, personalized holiday message for their audience. The email incorporated a short video thank-you message to guests with first name personalization and wishes for a new year to remember.
To play on the theme of “new”, they also took the opportunity to introduce the newest hotels to guests across the world. The Ritz-Carlton’s New Year’s campaign was designed with two objectives in mind – show appreciation for loyal customers of the hotel brand and drive bookings at some the newest (and recently updated) hotel properties.
The campaign drove a much higher share of revenue back to the brand than their average campaign. Of the New Year’s campaigns for Marriott’s collection of 30 brands, 15% of revenue went to the The Ritz-Carlton. In addition, the campaign exceeded engagement goals, driving open rates of 24.41% and click-to-open rates of 7.37%.