Topic: Analytics/Data

Data Axle earned the highest scores given in critical criteria according to the latest Forrester Wave™: B2B Marketing Data Providers, Q1 2024 report. Discover why Data Axle stands out.

Are you drowning in data? Our Nessa Felleson explores how to sort through your existing data and discover new attributes that will help you target and personalize your campaigns and increase performance.

Tune in to this recorded Brand Innovators event where leaders from Data Axle, TD Bank Group, and PepsiCo discuss the challenges and opportunities for marketers to acquire new customers.

In this recorded webinar our Chief Product Officer, Rohan Chandran, provides examples of how successful businesses have had to shift how they operate during the pandemic.

An interactive guide filled with the tools you need to turn data into competitive advantage

Here’s what the future of marketing to the person will look like. 

See real-world examples from leading B2B businesses and learn new ways of using data to improve lead quality, identify stakeholders in market for your services, and close more business.

A product can only be as good as the data that powers it. Take an in-depth look at what you need to know about licensing the right data to power your solutions.

A guide for FinServ marketers; how to create an acquisition program that attracts high-value customers and lowers average acquisition costs

Learn the four phases of building a data-driven customer acquisition program that will turn shoppers into buyers

See real-world examples from leading B2B businesses and learn new ways of using data to improve lead quality, identify stakeholders in market for your services, and close more business.

Discover why ABM-i is the wave of the future and 8 ABM-i strategies you can apply to create a truly personalized approach for engaging decision-makers

Predictions, recommendations, and real-world examples from industry experts

Learn why a data-centric approach to acquisition is a winning strategy.

Learn how to build or improve a data-centric acquisition program – one that eliminates wasteful spending and attracts high lifetime-value customers.

In this webinar, we focus on the benefits of predictive marketing and how it can shape planning for recovery for three key industries – health insurance, banking, and retail.

Understanding how marketing data is collected, utilized, and leveraged is the key for financial marketers to adapt and modernize for the digital consumer. Here are 4 types of consumer data to boost retention, acquisition, and long-term loyalty.

We surveyed 1,000 consumers to better understand the ways their attitudes toward privacy have shifted. This report lays out striking generational divides and provides insight into the strategies companies can implement to build consumer trust in an era of changing expectations.