The 80/20 rule: how to find (and use) data that makes a difference

Watch this recorded session from Email Insider Summit, presented by our own Nessa Felleson

Are you drowning in data? We can help!

With so many sources of data available to email marketers, how do you sift through it all to find the data that will truly impact the results of your campaigns? In this session we’ll explore how to sort through your existing data, and discover new data attributes that will help you target and personalize your campaigns and increase performance. You’ll see real-life examples from some of our favorite clients!