Data Processing

Turn messy, incomplete data Into meaningful connections

Eliminate waste, avoid messaging out-of-date contacts, and boost response rates by getting your customer and prospect data ready to be activated.
600K+
jobs processed annually
2T+
records processed annually
Don't let bad data derail good marketing

Data that’s inaccurate, outdated, or incomplete creates friction—from wasted impressions to missed opportunities. We process billions of consumer and business records each month, helping organizations improve targeting, reduce marketing waste, and ensure their data supports—not sabotages—their strategy.

 

Explore the data behind our services

Unclear on your data health? Let us help.

Data Axle’s free data audit gives you a clear, high-level overview of the quality and completeness of your business and consumer data. Our team of data experts helps you assess the quality, completeness, and performance potential of your business and consumer records.

Start your data health check

Data Axle is a non-exclusive Licensee of the USPS® (United States Postal Service®) to provide Full Service NCOALink® processing, ZIP + 4® Coding and DPV™ (Delivery Point Validation) and Delivery Sequence File (DSF2®) services.

An accurate address connects more than mail - it connects identities

Address data does more than power direct mail. It links customer records across systems, supports identity resolution, and bridges the gap between online and offline interactions. When addresses are accurate, you reach the right people—while reducing waste, avoiding duplicates, and building more connected experiences.

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"The Mount Vernon Ladies’ Association has been working with Data Axle since 2015. The results we have seen in our direct mail response using Data Axle have been very strong. Our most recent direct mail campaigns exceeded all expectations. We surpassed our budget goals just three weeks after the mail date, and to date have exceeded budget by $60,000 for that campaign."
Manager of Direct Response

Old emails hurt performance - protect your campaigns

Legacy email addresses can still serve a purpose—connecting historical records or supporting identity resolution. But when they’re used in active campaigns, they can cause serious problems. Email hygiene services help you identify and remove inactive, closed, or non-existent contacts from your outreach lists—reducing the risk of high bounce rates, blacklisting, and deliverability issues that impact performance and revenue.

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Integrate email hygiene to activate campaign-ready data
Onboarding

Data specialists can help you find the right data, set up delivery, or handle custom processing whenever you need them. Proprietary tools and processes developed over decades cater to our clients’ real day-to-day digital activation needs.

Web interface

Access all of the data you’re subscribed to in a searchable and easy-to-use interface, analyze and filter data to find what you’re looking for more easily, submit updates to our databases, and generate and export custom reports on demand.

Integrated APIs

With pre-built integrations into platforms like Salesforce, you can enrich and activate accurate email data right where your marketing and sales efforts happen—helping reactivate dormant customers and acquire new ones.

Offline access

Equip your field teams with printed directories containing all of the latest information on businesses in your market and region in cases where technology isn’t available or reliable.

Suppress unwanted or risky recipients

Suppression processing ensures your message only goes to your intended targets. Our services flag for suppression or remove unwanted records from your files based on different criteria such as:

  • Address type (e.g. nursing homes, residential apartments)
  • ZIP Code
  • 3rd party opt outs
  • Previous orders
  • Current customers

Our privacy scrub services help you flag sensitive records in your database that you should not be reaching out to. This scrub removes consumers and businesses on do-not-call and do-not-mail lists, as well as deceased consumers and those on the ACA Prison Address File.

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Enhance your data

Match your audience’s emails or mailing addresses with demographic and psychographic information about them to create accurate customer profiles, identify new audience segments, and ramp up your cross- and upsell efforts.

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Data enhancement advantages:
Get a complete view of your customers

Get to know your customers on a personal level, beyond their name and email – get insight into their location, age, marital status, presence of children, and income, to their hobbies and interests. Use this insight to design products, services, and campaigns that meet their needs and connect with them in their language.

Connect with each audience segment

As you learn more about your prospective and existing customers through data enhancement, you can identify common attributes among your audience segments and find new ways to personalize communications, user experiences, products, and more to forge a lasting relationship.

Identify gaps in your strategy

Use detailed customer profiles to identify previously overlooked or unidentified customer segments that can help you grow your market share, introduce new revenue streams, and build campaigns that resonate.

Focus on the easy wins

Using our customer or transactional data, you can get insights on your customers’ and prospects’ demographics and frequently purchased product categories, to expand your strategy and execute upsell and cross-sell campaigns.

Reach your prospects in another channel

Reach customers in more ways by connecting the dots between their physical and digital identities and activities. Match email addresses with physical locations to extend the reach of your digital campaigns to the physical world, and vice versa.

Eliminate duplication

Merge different data sources together to create one clean, usable data source that eliminates duplication, reduces marketing costs, and increases the overall effectiveness of your marketing campaigns.

Focus on the records you can reach
Score your data based on its completeness and accuracy to identify deliverable and active records. Allocate your direct marketing resources to just these records to amplify conversions within your planned budget.

Improve your process
Get detailed analytics on the merge process to identify areas where you can improve your data collection and management processes and reduce waste.

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Reach out to us to learn more!

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