The finance industry's playbook for customer acquisition

Customer acquisition is the key to growth for companies across all industries. For the financial industry, the cost of acquiring new customers is especially high. We developed this guide to help FinServ marketers create an acquisition program that lowers average consumer acquisition costs, attracts high-value customers, and is aligned with business priorities to drive growth.

Read this whitepaper to learn more about each phase of building a smart acquisition program:

• Establishing a baseline and define objectives
• Defining your audience phase
• Identifying your audience’s needs, motivations, and preferences
• Putting your go-to-market plan into action