The retailer's playbook for customer acquisition

The economic disruption of 2020 has left retailers facing a host of challenges to growth. Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers create an acquisition program that eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

Read this whitepaper to learn more about each phase of building a smart acquisition program:

• Establishing a baseline and define objectives
• Defining your audience phase
• Identifying your audience’s needs, motivations, and preferences
• Putting your go-to-market plan into action