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Forrester names Data Axle a Leader in B2B Marketing and Sales Data Providers

The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2024

Report states Data Axle is “a unique choice for those companies seeking deep business location data, small business markets, and the ability to link personal and professional profiles”.

  • Depth of B2B Data: Data Axle received the highest scores possible in the Firmographic (account) Data and Complementary data types, sub criteria of Depth of Account Data, Account Hierarchies, Specialized Account Data, and Technographic Data and Other complementary data types.
  • Performance Mastery: The criteria of Data Acquisition and Processing, Data Discovery Capabilities, Data Integrations and Delivery, vision and partner ecosystem received the highest scores possible.
  • Strategic Differentiators: “…Data Axle differentiates with a deep focus on capturing small and medium-sized business (SMB) data, offering unmatched franchise and branch hierarchies.” It further notes that Data Axle’s “mobile phone and email coverage is also a core strength”.

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