Meet Our Experts - Tom Zawacki - President, Axle Agency & CMO

Tom Zawacki

President, Axle Agency / Chief Marketing Officer

Tom is the president of the Axle Agency and Chief Marketing Officer for Data Axle. He works with our clients to develop a strategic vision, innovative ideas, and effective and efficient data and marketing solutions that drive short-term ROI and long-term transformational business results. He is an accomplished business leader, motivator and innovator with 30+ years experience in data, marketing, and AI.

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Recent coverage

Business transformation via augmented intelligence

As we look ahead to the much-hyped AI revolution, businesses should learn from the last two major technological revolutions: the internet and social/mobile media. History tends to repeat itself.

Building a rock-solid data foundation for AI and customer360

Dive into a transformative webinar featuring Forrester and Data Axle. Learn how to revolutionize your data strategies for marketing success, bypass common hurdles, and drive Customer360 initiatives.

AI: turning marketers into superheroes

AI can be a transformative tool for marketers. It possesses the potential to elevate marketers’ efforts, empowering them to drive their campaigns with unparalleled precision. However, the most important element of AI and what gives AI its strength is human intelligence.

From the first banner ad ever to generative AI in adtech

In this Growth Masterminds hosted by Singular, Tom chats about the history and the future of marketing and advertising as well as generative AI and how it will impact the creation and personalization of ads.

First-party data acceleration: the cornerstone of marketing success

Marketers, regardless of industry, discipline or role, are guided by the same north star: our audience. Thus, gaining insights and intelligence into your audience’s hearts and minds is the key to success.

Why AI will never fully replace humans In 19 agency service areas

Despite AI’s increasing capacity to enhance and streamline the work agencies do, there are significant reasons why it may never fully replace the work of humans. Forbes Agency Council members explore the different ways human involvement is crucial and how AI falls short.

Multichannel personalization: engage the consumer at every touchpoint

Tom joins a panel discussion with CMOs from Prudential and Walgreens at the Reuters Strategic Marketing conference to discuss the importance of leveraging data to deliver authentic and memorable experiences to consumers.

What will data and marketing look like in 2072?

As Data Axle celebrates 50 years in business, Tom Zawacki shares his thoughts on what data and marketing will look like 50 years from now.

Can augmented intelligence usher in a new era of empathy?

Will the 2020’s bring a new decade of empathy, opportunity and optimism? The President of the Axle Agency, Tom Zawacki, says yes.

Data Analytics Report

C-suite on deck: strategy and innovation at Data Axle

Consider the four C’s of marketing strategy: customer, channel, creative, and conversion. Using data analysis and AI/ML predictive modeling, weigh each element differently depending on your KPIs.

Marketing Profs

Three opportunities B2B marketers must seize during 2021 planning

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed improvements.