As part of Data Axle's Inboxable team, Lana is responsible for ensuring successful outbound email deployment and optimal email inbox placement for our clients. She continuously works with clients to provide exceptional customer service, email campaign strategy, and efficient issue resolution in email deliverability. Lana's experience with digital marketing has encompassed multiple industries, from retail to financial institutions.
BIMI: the emerging email standard that marketers need to adopt
Lana discusses what BIMI is, why it matters to email marketers, how to take advantage of it, and how to go about setting it up.
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