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Sal Pecoraro
SVP Technology Solutions


In his role as Senior Vice President of Technology Solutions, Sal is engaged in managing a corporate-wide product vision and strategy to create and maintain leading-edge marketing products and services that are consistent across all divisions. He is known throughout the industry for his consultative approach to identifying solutions for clients’ database marketing and data processing needs.

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Recent coverage
Webinar
Building a rock-solid data foundation for AI and customer360
Unlock the power of clean data with insights from Forrester and Data Axle in this on-demand webinar. Discover alternatives to CDPs, overcome data barriers, and implement actionable Customer360 initiatives.
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Blog
Transform your marketing strategy from good to great with digital audiences
Earlier this year we took you through a 101 course on custom audiences, and now you’re ready to level up. You’re already using audiences to personalize your messaging–so how can you get even more in depth? What’s the next step?
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Best practices for managing big data for CDPs
Our resident expert shares insights on why accurate data is so crucial to CDPs and how they partner with data providers to provide the best possible product to their clients.
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Building a robust database
Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.
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Clienteling - analytics for customer-facing associates
Marketers need to work to extend the data and analytics they are collecting and using to the store associates. This can be done through a clienteling solution.
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