Meet Our Experts - Sal Pecoraro - SVP Technology Solutions

Sal Pecoraro

SVP Technology Solutions

In his role as Senior Vice President of Technology Solutions, Sal is engaged in managing a corporate-wide product vision and strategy to create and maintain leading-edge marketing products and services that are consistent across all divisions. He is known throughout the industry for his consultative approach to identifying solutions for clients’ database marketing and data processing needs.

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Recent coverage

First-party data: An invaluable resource

The recent debate over the value of first-party data, spurred by the struggles of direct-to-consumer (DTC) brands, offers an interesting opportunity to revisit the fundamental strengths that first-party data offers in today's omnichannel landscape.

Oracle’s advertising business is shuttering: Steps you need to take now

Oracle's abrupt exit from the advertising business is making waves. Sal shares tips on navigating this transition with minimal campaign disruption.

5 reasons why clean data is crucial for customer data platforms

CDPs serve as centralized hubs for collecting, organizing, and analyzing customer data. However, the effectiveness of CDPs hinges on the quality of the data they process. Sal explains how to optimize the effectiveness of your CDP.

Building a rock-solid data foundation for AI and customer360

Unlock the power of clean data with insights from Forrester and Data Axle in this on-demand webinar. Discover alternatives to CDPs, overcome data barriers, and implement actionable Customer360 initiatives.

Transform your marketing strategy from good to great with digital audiences

Earlier this year we took you through a 101 course on custom audiences, and now you’re ready to level up. You’re already using audiences to personalize your messaging–so how can you get even more in depth? What’s the next step?

Best practices for managing big data for CDPs

Our resident expert shares insights on why accurate data is so crucial to CDPs and how they partner with data providers to provide the best possible product to their clients.

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Building a robust database

Without a proper database infrastructure in place, you will not be able to effectively engage and communicate with your clients and prospects. Taking the time and understanding what goes into implementing a database will be imperative to your success.

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Clienteling - analytics for customer-facing associates

Marketers need to work to extend the data and analytics they are collecting and using to the store associates. This can be done through a clienteling solution.

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