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James Purtle
VP, Enterprise Solutions


For over 10 years James Purtle has driven digital data and media strategy for Fortune 500 brands and Agencies. As an expert in predictive marketing, he has created go-to-market strategies for major programmatic Ad Tech and Data Management platforms and currently helps oversee digital activation strategy for Data Axle. In his free time, he enjoys watching movies with his wife and their two dogs and rooting for the Yankees.

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Recent coverage
Blog
Can Google's Topics API meet advertiser expectations?
A rising focus on data privacy and new regulations is changing the way advertisers connect with consumers. That’s not necessarily a bad thing.
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Ask the expert
The future of data collection in a cookie-less world
Google’s decision to sunset third-party cookies has left many advertisers and ad tech providers searching for effective alternatives to identify and reach customers and prospects online. What do these changes really mean and how can companies prepare for them?
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Blog
Google is delaying the end of the cookie – what does it mean for advertisers?
How publishers and advertisers can prepare for the deprecation of the third-party cookie, and put the power in the hands of the consumer, now that there’s more time.
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Blog
How the death of third-party cookies will benefit you digital data strategy
Why reduced reliance on third-party cookies will prove positive for marketers, and the strategies they must use to continue to thrive
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