The Data Axle Insert Media Team has made the transition for my team at RDA a seamless and painless process that has delivered growth in revenue as promised! These are the types of partnerships we look to for our continued growth and success.
I attribute a great deal of our fundraising success to the strategic insights and advanced data solutions provided by our partners at Data Axle. By helping us to identify the best prospects and meaningfully engage with our current donors, you’ve allowed us to raise more funds to fight birth defects, premature birth, and other causes of infant mortality. Please extend my thanks to your entire team for its significant contribution to this important work.
“Mobile has transformed how our members, guests and potential guests experience our brand, so the Mobile Check-In was a major initiative for us. We wanted to ensure that we went with an email partner that had a solid background in planning campaigns with mobile audiences in mind. Data Axle was the way to go.”
“Data Axle’s team has been absolutely amazing! With them, we found much more than just an email platform. We have worked so closely with our Client Services team, I feel like they work right in our office. Data Axle has really been a true strategic partner for us. We have made vast improvements in our email program thus far, with many more great initiatives planned for the future.”
“The customer always comes first and today, when half of Americans own a smartphone, that means thinking mobile-first. Marketing campaigns have to optimize the user experience by catering to what customers want. The email campaign Data Axle designed was simple, to-the-point, and easy-to-read. It was instrumental to the success of our Mobile Check-In rollout.”
“Before, it would take hours to put together an email campaign. Now, it takes 30 minutes at most. Thanks to Data Axle’s template system, I don’t have to start from scratch each time I want to create a new message. In addition, potential for errors is greatly reduced and Char-Broil branding is maintained across every message.”
“The account managers at Data Axle took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate.”
“Data Axle’s custom email solution has saved us an extraordinary amount of time and manual effort. It’s allowed us to weave email into our campaign orchestration. What might have taken hours or even days to plan, optimize, and deploy can now be done in a matter of minutes.”
“We expanded our services with Data Axle to include strategy services where we meet on a weekly basis and go through all of our priorities and put them into a roadmap so we know exactly where they are slated for execution in the future. It is invaluable to us.”
“Data Axle’s digital and direct marketing expertise enabled us to automate triggered email campaigns, eliminate excess spend on inactive customers, and ultimately increase revenue.”
“Data Axle’s cross-channel communications platform and outstanding service team are a major driver of the new initiatives we have been able to implement and the success they’ve reaped. The flexibility has allowed us not only to consistently analyze our digital marketing program but also improve it every step of the way. We are lucky to have found a technology partner that moves as fast as we do and enables us to realize our vision.”
“We always knew we had male buyers, but we had no idea how valuable he was to our portfolio until Data Axle showed us.”
“Prior to engaging Data Axle, our team had conducted our own brand research that had pretty good results due to our extremely loyal fan-base. We felt that we only scratched the surface with some of the brand research that we had done. We felt that we could layer in additional segments to help verify our findings and quantify the investment that we wanted to make. We really believed that gaining a deeper understanding of our customers would help us be successful in creating lifetime value.”
“Data Axle provides amazing digital marketing tools to help us reach our customers, which is crucial for a company like ours with a strong online presence. We are excited to partner with Data Axle and look forward to working with their team.”
“One of the most important tasks we accomplished working with Data Axle and utilizing their industry expertise and cross-client learnings, was identifying a true opportunity to not only drive incremental revenue but overall engagement that translates to customer loyalty. That’s what the lifecycle trigger program did for us and that’s where Data Axle’s partnership and experience in the retail industry proved instrumental for our success.”
“I really appreciate the one-on-one support we have received from Data Axle. During the migration their team was instrumental in ensuring a smooth and seamless transition. I’ve managed a number of other platform migrations and I can confidently say that I have received the highest quality of service from Data Axle’s team.”
“We’re looking forward to launching more campaigns using consumer data in the future. We were able to leverage the subscribers we already had to expand the reach of our marketing promo across social media. And most importantly, we could accurately measure the impact of the campaign in the end.”
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