Before choosing Data Axle as its digital marketing partner, Deluxe deployed solely transactional emails such as order confirmations and shipment tracking. These triggered emails were relevant for customers but did not provide a lot of additional value to the brand. In order to achieve maximum impact through its email initiatives, Deluxe decided to diversify its program and implement marketing messaging.
New marketing emails generated a 3.2% increase in overall website revenue
Dedicated account management
Deluxe signed on for the Data Axle cross-channel platform as a self-serve partner, but Data Axle’s dedicated account managers immersed themselves in the client’s business. Although customers order new checks every twelve months on average, Data Axle recommended sending them highly targeted email promotions that catered to people in various stages of the buying cycle. Per Data Axle’s strategic guidance, Deluxe delivered follow-up messages to users who didn’t open or click the first emails they received. This enabled the check supplier to increase open rates and boost sales.
Throughout Deluxe’s new initiatives, Data Axle provided ‘full-service’ attention.