Amplified email engagement and revenue? [Deluxe] Check!

increase in overall website revenue
annual average order value
open rate achieved
conversion rate

Objective and Solution

Before choosing Data Axle as its digital marketing partner, Deluxe deployed solely transactional emails such as order confirmations and shipment tracking. These triggered emails were relevant for customers but did not provide a lot of additional value to the brand. In order to achieve maximum impact through its email initiatives, Deluxe decided to diversify its program and implement marketing messaging.


Key Outcome

New marketing emails generated a 3.2% increase in overall website revenue


Cross-channel platform

Dedicated account management


Financial Services


Deluxe signed on for the Data Axle cross-channel platform as a self-serve partner, but Data Axle’s dedicated account managers immersed themselves in the client’s business. Although customers order new checks every twelve months on average, Data Axle recommended sending them highly targeted email promotions that catered to people in various stages of the buying cycle. Per Data Axle’s strategic guidance, Deluxe delivered follow-up messages to users who didn’t open or click the first emails they received. This enabled the check supplier to increase open rates and boost sales.

Throughout Deluxe’s new initiatives, Data Axle provided ‘full-service’ attention.

The account managers at Data Axle took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate” 

Debbie Olson Product Manager, Deluxe
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