Data Management

Recap of top trends at the 2024 Snowflake Summit

Last week, the brightest minds in the industry converged at the 2024 Snowflake Summit. The event was an exhilarating four-day conference that brought together over 400 sessions, hands-on labs, and numerous training and certification opportunities. Attendees delved into the future of AI and applications, unlocking the limitless potential of data through collaborative insights from data and AI experts and business leaders. Not able to make it? Don’t worry – we have you covered. Here are the top trends and highlights from the event:

1. Data-centric strategies and specific data attributes

One of the most discussed topics was the importance of specific data attributes. Organizations are increasingly focusing on granular data attributes to enhance the precision and utility of their data-driven decisions. Sessions highlighted how understanding and leveraging these attributes can lead to more effective data strategies, ultimately driving better business outcomes.

2. The rise of data lakes

Data lakes were a hot topic at the summit, with numerous sessions dedicated to their implementation and benefits. The flexibility of data lakes allows organizations to store vast amounts of raw data in its native format, making it easier to perform complex analyses and derive actionable insights. This trend underscores the shift towards more scalable and versatile data storage solutions.

3. Data hygiene

At the Snowflake Summit, data hygiene emerged as a critical theme among industry leaders and data professionals. The significance of maintaining clean, accurate, and up-to-date data cannot be overstated in an era where data-driven decisions are paramount. Poor data quality can lead to misguided strategies, inefficient processes, and ultimately, a loss of trust and revenue. By emphasizing data hygiene, Snowflake Summit underscored the need for organizations to invest in robust data cleaning and management practices. This ensures that their analytics and insights are based on reliable information, driving better business outcomes and enhancing overall operational efficiency. Attendees learned how proper data hygiene can streamline their workflows, improve customer segmentation, and lead to more effective and personalized marketing efforts.

At Data Axle, we know that everyone deals with dirty data. From changes in name to changes in address, your customer or prospective customer list can quickly go out of date. Consider improving your data’s health with data cleansing services provided through Data Axle™ Data Solutions. We process billions of consumer and business records every single month and offer industry-leading data to customers interested in improving their marketing and sales efforts.

3. 360-degree view of the audience

Another key focus was the concept of obtaining a 360-degree view of the audience. This comprehensive perspective enables businesses to understand their customers more deeply, tailoring experiences and communications to individual preferences and behaviors. The discussions emphasized the importance of integrating various data sources to build a holistic view that drives personalized marketing and customer engagement strategies.

A solutions provider, such as Data Axle is well equipped to help with this endeavor. Audience360 provides the foundation necessary to enable repeatable processing and deliver clean data downstream to marketing tools and platforms powering Audience First marketing initiatives and campaigns.

4. Procuring data segments on the Snowflake Data Marketplace

The Snowflake Data Marketplace was showcased as a critical resource for procuring diverse data segments. Attendees learned how to access and evaluate complimentary data through the marketplace, which can supercharge their first-party data insights. This capability allows organizations to enrich their data sets and enhance their analytical capabilities, leading to more informed decision-making.

5. Evaluating dimensional predictors

Data engineers at the summit were particularly interested in evaluating dimensional predictors. These predictors can significantly enhance the insights derived from first-party data, providing deeper and more nuanced understanding of various factors affecting business performance. The sessions provided valuable methodologies and tools for identifying and leveraging these predictors effectively.

6. Data Axle’s B2B native app: a unique marketplace offering

Data Axle announced the launch of one of the first native apps built on the Snowflake AI Data Cloud. The Data Axle Snowflake Clean Room App provides customers with unparalleled access to over 450 data attributes on over 70 million US businesses that can be leveraged for market analysis, audience segmentation, data enhancement, predictive modeling, and omnichannel activation. One of the first organizations to launch an app of this kind, Snowflake customers can seamlessly access its robust business data, making it easier for them to quickly enhance their first-party data and add new insights to improve overall data quality and depth without leaving the Snowflake platform, providing unique capabilities for B2B data analysis and insights. [Learn more about our partnership with Snowflake]

Key takeaways for the future

The 2024 Snowflake Summit demonstrated that the future of data, AI, and applications is bright and full of possibilities. As organizations continue to explore and implement these trends, they will unlock new levels of efficiency, insight, and innovation. By leveraging specific data attributes, embracing data lakes, achieving a 360-degree audience view, and utilizing resources like the Snowflake Data Marketplace, businesses can stay ahead of the curve. Additionally, the unique offerings such as Data Axle’s B2B native app provide specialized tools to further enhance data strategies.

Attendees left the summit inspired and equipped with the knowledge to build the future of data-driven decision-making. The collaborative spirit and shared insights will undoubtedly propel the industry forward, fostering a new era of innovation and excellence.

Want to learn more? Contact us.

Natasia Langfelder
Content Marketing Manager

As Content Marketing Manager, Natasia is responsible for helping strategize, produce and execute Data Axle's content. With a passion for writing and an enthusiasm for data management and technology, Natasia creates content that is designed to deliver nuggets of wisdom to help brands and individuals elevate their data governance policies. A native New Yorker, when Natasia is not at work she can be found enjoying New York’s food scene, at one of NYC’s many museums, or at one of the city’s many parks with her two teacup yorkies.