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Blog roundup: Our top 10 blogs of 2021

2021 is drawing to a close. It’s been an interesting year, as we all navigate the changes brought on by the global COVID-19 pandemic. However, one constant is our readership. We’ve compiled a list of our most popular content this year. We hope the takeaways and lessons learned we offered up have enriched your company and career. If you’ve missed any of the articles, now’s your chance to catch up before we hit 2022. Happy reading!

1. What does the Apple iOS 15 update mean for email marketing?

iOS 15 was the update heard ‘round the email marketing stratosphere. Our tips to help navigate the change proved useful to thousands of readers.

2. The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

We ranked as a leader in many of the categories ranking 11 solutions providers. See how we stacked up to the competition by downloading the report today.

3. Q4 Marketing Calendar

Q4 is a pivotal time for businesses and advertisers need to meticulously plan their campaigns and marketing spend. We’re glad you found our guide to compelling cultural touchstones, along with examples of innovative campaigns, helpful this year.

4. Consumer survey report

Generational shifts in marketing preferences: Our original market research struck a chord with advertisers looking to better engage their audiences by target demographic. You won’t want to miss these critical insights.

5. Direct Response TV is dead, long live Connected TV

CTV is taking the advertising world by storm and our readers gobbled up all our articles. This article takes a deep-dive into how to take advantage of CTV’s new opportunities.

6. The finance industry’s playbook for customer acquisition

This whitepaper spoke to our finance audience. Customer acquisition is the lifeblood of many industries and we share our expert tips for maximum success.

7. The New Best Practices for Connecting with Today’s Charitable Donors

Our original research proved to be a hit with our nonprofit readers as they navigated the waters of converting 2020 donors to lifelong supporters.

8. Connected TV 101

How to set yourself up for success in this growing channel: Need a primer before you start looking into CTV? Many readers found our CTV 101 article a great place to start their journey.

9.  Aflac case study

We shared our story of working with one of America’s biggest insurance companies to increase agent productivity & close rates with a brand new sales prospecting tool.

10 Data and Marketing Trends to Adopt in 2021

We started 2021 off with a bang with this popular whitepaper. This year, our 2022 trends are running as a series of blogs that you won’t want to miss!

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