Topic: Analytics/Data

Tune in to learn how customer and behavioral data can be leveraged to develop informed, personalized, and visual cross-channel campaigns. These scalable strategies include expanding personalization, personas, segments, and models to increase engagement.

Learn about consumers’ priorities as they progress along their journey with travel and hospitality brands – from the first time they hear about a brand to the regular bookings they make as loyal customers. Read on to learn how to best communicate with your customers each step of the way.

This guide to AI aims to help brands understand how this exciting technology can enhance their digital marketing through eight practical applications – from customer data analysis to dynamic personalization.

Based on a survey of 1,000 retail shoppers, the following report details consumers’ priorities as they progress along their journey with your brand – from their first interaction to their initial purchase and, ultimately, loyalty.

Marketing teams affected by, or worried about, decreasing budgets can get ahead of the game by investing in the right technology and making process improvements that save time and drive results. Here are 5 strategies marketers can use to maximize their budget.

Data Axle commissioned Forrester Consulting to conduct a study of 300 U.S. sales and marketing professionals to help you better understand the top challenges in data collection and analysis, and how to overcome them in order to double conversions and increase ROI.