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Marriott Traveler

April email newsletter

Awards received

HOSPITALITY
2020 IAC Awards

Best hotel and lodging online newsletter campaign

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HOSPITALITY
2019 Horizon Interactive Awards

Email newsletter - silver

View award

Engaging content

Marriott Traveler’s April email newsletter highlights the best of Marriott’s online travel & lifestyle publication – offering authentic travel stories and experiences from across the world written by local and global influencers who are passionate about where they live and travel.The “Namaste” edition featured a blissful cinemagraph-style hero image, spa vacation ideas, and travels tips for better sleep on flights.

One-on-one personalization

The newsletter highlights top content for the month as your own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.

Performance metrics

The email generated the highest revenue and number of opens since 2018, and the highest sessions (web visits) in one day since the newsletter launched in 2017. In addition, this email had the highest session duration and pages-per-visit in 2019.

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Triggered messages

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Olive Garden

Creative design, Triggered messages

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