The email successfully connected with diners, generating a unique open rate of 21.3%.
In addition, the campaign resulted in a unique click to open rate of 12.28% – exceeding KPI goals by nearly 70%.
Finally, the mobile wallet incentive drove an install rate of 63%, which exceeded the brand’s average install rate by 11%.
Olive Garden treated diners to a scrumptious, limited-time special deal for their 3 Course Italian Meal to drive dine-in business at local restaurant locations. The personalized email showcased menu items on an interactive carousel with mouth-watering images of the meal, as well as animated graphics.
Price-conscience diners were treated to a mobile wallet coupon with a personalized code for a discounted meal. As an added convenience for busy diners, the email included a personalized map to their closest Olive Garden location. Finally, secondary sticky content with the proper pronunciation of Dolcini provided a sweet & playful close.