Data Study

The anatomy of a March Madness fan

March Madness is here! Ever wonder what the average basketball fan looks like? We dug into our propriety consumer database and analyzed the public core, interest and transactional attributes of over 300 million consumers to find out.

To learn more about sports fans or any other audience segments – from fitness enthusiasts to frequent charity donors, new movers and avid online shoppers – reach out, and we’ll help you better understand and engage your best prospects using our best-in-class data.

[class^="wpforms-"]
[class^="wpforms-"]