Building a rock-solid data foundation for augmented intelligence and customer360

In marketing, adopting an audience-first mentality is imperative to achieve meaningful results. This has become increasingly more complex as the lines between personal and professional lives are forever blurred, and many tech platforms underdeliver on their promises.

Tune in to this recorded webinar presented by Forrester and Data Axle and learn why reimagining your data strategies is necessary to build a clean data foundation to activate your marketing programs and power augmented intelligence.

This webinar will:

• Highlight alternatives to CDPs and other platforms and show why they aren’t always the best option for creating clean data
• Help marketers identify and overcome common barriers to obtaining a true 360-view of the customer using data-driven insights
• Teach marketers to size Customer360 initiatives internally to make it truly actionable