It is only through testing, and data, that marketers can find out which messages will truly resonate with their target audience. From testing different channels, subject lines, offer types, pre-header text, imagery, time of deployment, etc, marketers can use testing as a tool to help them reap the best results.
This handy cheat sheet takes an exclusive look into real results from real tests we have run on actual email campaigns. From simple A/B image tests to more complex data-driven hypotheses, you’ll learn why you should never send out an email again without testing—plus some quick tips on how to set things up so you get the data you need to drive further engagement.
Get your free copy today.